This connection between yourself & your business card is only made more significant by the fact that you are likely to actually be there when handing out your cards. You will be personally placing that card in to a person’s hand, & when they first see your card, it might even be after a conversation they had with you. This means your business card will be affected by what you have been saying & what impression a person has of you.
Business cards can be a personal kind of marketing, & can act as an extension of you in a way most other marketing is not capable of achieving. Even if you work for a giant company, you can still be designing your own business card, which means that your card is going to be a reflection of you & your tastes. With the rise in custom business cards, this becomes even more pressing of a concern & a bigger presence in the marketplace. The less personality your card contains the less personality people might start to attribute to you & that can kill many future sales.
If your business card is plain or uninteresting & they were expecting something a little more interesting, it might harm their impression of you.
On the reverse side of things if you hand them a interesting custom business card I can bet you the first thing they’ll do is look right back up at you, their view of you now altered by the card you gave them.
This is the power of strong color printing business cards when put to lovely use. You affect your card & your card affects you. Each can help make up for something lacking in the other, but only to an extent. If your card is poorly put together, you might well lose a sale no matter how lovely of an impression you made.
Your objective needs to be to make sure that both you & your full color business cards are up to the task & lovely at grabbing attention. You need to wow people with your first interaction & first impression on them, only to then surprise them again by giving them a distinctive business card they have never seen before.
This helps you to build on your first lovely impression & leave them running away impressed by what they saw. If you can accomplish that than you can be positive that they’re going to be that much more likely to call you up later.
If nothing else you have ensured that when they look at your card in the future, they will recall whom it gave it to them, which is a lovely thing. The first step towards accomplishing this understands how important the business card can be.